EXPERIENCE

Vetnique Labs / 2018 - Present

Senior Designer / 2025 – Present

• Developed the visual system and full collateral suite for Max Vet Strength, a veterinary-exclusive product line, establishing consistent brand application across the vet channel for both YuMOVE and Glandex
• Created a 14-piece scientific infographic series for two product lines (YuMOVE joint health and Glandex digestive health), translating complex biological processes into accessible visual content for veterinary education
• Manage and mentor a direct report, coaching toward independent design thinking and end-to-end project ownership

Visual Designer / 2022 – 2025

• Contributed to 32% YoY sales growth to $49.8M through elevated creative across all touchpoints: packaging, e-commerce, retail, tradeshow, and marketing
• Designed and developed rebrand collateral including but not limited to: sales deck, sell sheets, product catalog, onboarding materials, PDP images, and stationery
• Owned the reorganization and restructuring of the digital asset management system following company expansion and brand redevelopment
• Built task management dashboard to track revisions, approvals, and production statuses across all packaging. Assumed project management responsibilities during product manager's leave.

Graphic & Web Designer / 2018 – 2022

• Sole designer across all visual output: web, email, packaging, product launches, and promotions
• Managed delivery of design materials across multiple channels, including global packaging and tradeshow collateral, proactively coordinating timelines, content updates, and print deadlines across teams
• Assumed ownership of a stalled website redesign and delivered within 37% of the original timeline

Freelance / 2011-Present

Graphic Designer

Partner with clients to deliver tailored designs that align with their preferences and objectives

Microprint / 2014-2015

Graphic Designer

Collaborated directly with clients and external partners to design and deliver press-ready print materials for planned production

Education & Certificates

BFA, Visual Communication / Northern Illinois University

AAS, Graphic Design / College of DuPage

Skills

Software & Platforms: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Adobe Acrobat, Figma, Generative AI Tools (Midjourney, ChatGPT, Firefly, Claude), Image Relay, Google Workspace, Microsoft Office, Asana

Visual Design, Information Design, Typography, Problem Solving, Organization, Communication, Digital Asset Management, Project Management